I’m a Principal UX Designer passionate about creating elegant, intuitive experiences that balance business goals with player needs.
My strength lies in translating complex systems into approachable, scalable designs across console, PC, and mobile.
I thrive at the intersection of UX, UI, and engineering—bringing alignment, clarity, and consistency to multi-studio, cross-platform projects.
Experience
Principle UX Designer at Escape Velocity Entertainment
Jan 2025 Remote
• Lead UX designs for all the features within the Player Journey Cluster which includes:
-Live Operation Features: Events, Challenges and Mastery
-Social Features: Player Profile, Party and Friends Management
-Boot flow: Account creation/linking, Compliance consent
• In charge of creating wireframes and prototypes for Console, PC & mobile
• Support engineers in creating screens in Unreal Engine 5 to ensure quality of work
Sr. UX Designer at Activision
March 2022 – Oct 2024 Remote
Lead UX designer for the Warzone Mobile Social workstream
• Collaborate with multiple studios in designing cross platform social features such as Party system, Groups and Channels, Player Profiles and many more.
• Collaborate and support user researchers in user testing by providing prototypes and high level objectives and questionnaires.
• Create wireframes, prototypes and fully annotated designs with Figma to ensure all functionality and edge cases are addressed.
• Support engineers in creating screens in Luigi/ COD Launcher (proprietary engine) to ensure quality of work on all device resolution
Sr. Product Designer at Sun Machine Game
March 2020 – Feb 2022 Remote
· Responsible for creating and maintaining look and feel of the game
· Sole UI/UX designer for all features on GoBig! including gameplay
· Create rapid prototype
· Create wireframes, user flow and a fully annotated mock-up that address different user types as well as cover any possible edge cases.
· Provide interactive design animation to guide implementation by engineers
· Create GoBig website for official release
Lead UI/UX Designer at Kabam
Jan 2016 – March 2020 Vancouver, Canada
· Responsible for overseeing the entire project
· In charge of managing UX team’s schedules and is involved in roadmap planning.
· Provide feedback and assist UX team members in UI/UX design and flow.
· Create and maintain look and feel of the game.
· Create UXDD to capture KPI, user target, player journey and MVP
· Create rapid prototyping
· Collaborate with Data Science team to understand any weak areas in the feature as well as coordinate with them in adding telemetries and running split test.
· In charge of gathering user pain points, identify the pain point types and come up with a UX solution.
· Facilitated in 2 user testing research. Collaborated with designers and data science team in finding the target user types for the user test. Work closely with the designers for user test objectives and questionnaires.
UI/UX Designer at Kabam
May 2014 – Dec 2015 Vancouver, Canada
· Create wireframes and UI/UX mockups
· Work closely and collaboratively with designers and engineers to ensure feature goals are met and implementation considerations are accounted for.
· Organize meetings and device reviews for the feature I am responsible for.
UI Artist at A Thinking Ape
Nov 2013 – April 2014 Vancouver, Canada
· Re-design entire game to fit targeted audience in 2 weeks
· Create marketing materials for new reskin promotion
Lead UI Artist at IUGO
April 2013 – Oct 2013 Vancouver, Canada
·Create wireframes and designs in collaboration with the game designer.
·Assist ui team on ui/ux design and flow
·Approve mock ups and wireframes from artist
2D Artist at Gameloft
April 2011 – May 2013 New Zealand
·Create character and environment concept for multiple projects. (Ice Age, My Little Pony and Shoe Shop)
·Responsible for ui wireframes and mockups.
·Create flash animation for 2D elements.
Education
Bachelor Degree at RMIT Royal Melbourne Institute of Technology
Jan 2006 – Dec 2008 Melbourne, VIC
Major in multimedia where I got the opportunity to learn 2D & 3D animation, action scripting, filming and storyboarding.